E-Commerce Development in GP

Vesta has developed the ecommerce website for GP Battery.

Challenge

Seamless Customer Experiences

After launching its first online shop, GP Battery wanted to optimize its site for the growing mobile device traffic and to ensure that its eCommerce business could scale with its expanding online and physical footprint.
Additional requirements for their new eCommerce site included:

  • An all-in-one solution to facilitate international expansion including mainland china and reduce maintenance
  • Performance optimized shopping experience

Results

Streamlined Experience Drives Conversion & Revenue

In the first 9 months post-launch, GP Battery saw a significant uplift in mobile conversions and in mobile revenue. Additional benefits include:

  • A streamlined user experience that gives customers greater confidence in their online choices through high-quality product shots, “shop the look” options, and advanced wish-lists
  • Significantly improved site search
  • Minimized workload for the company’s small marketing team

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